A few SMS marketing best practices

Text messages are sent and received by just about every single adult out there. If anything, people these days actually prefer SMS over voice calls. This has led to a boom in SMSM marketing services. However, what’s most unfortunate is that this marketing medium is being largely abused these days. If you truly wish to benefit from the wonders of SMS marketing in Dubai, then make sure that you follow the guidelines given below:

Take permission

To get started with, it is highly recommended for you to let your users opt in to receiving your text messages. You can get your customers to agree to receive text messages from you by means of a web opt-in. the best part about getting permission from your customers is that it will make it possible for you to build a valuable SMS database. While you are at it, make sure that it is easy for your customers to opt out from receiving text messages.

Direct messages work best

An SMS is limited to a mere 140 characters. In order to tempt your customers, it is best for you to refrain from providing all the details of your offer in the text message. Make use of simple language and refrain from creating ambiguity by making use of well-known texting shortcuts.

Make sure that the text is personal

With bulk SMS marketing in Dubai you acquire a wonderful opportunity to build a lasting relationship with your customers. To maintain this relationship it is best for you to keep all text messages a bit personal by using the first name of the subscriber. This will go a long way in making them feel important.

The message should be relevant

If you truly want your SMS marketing campaign to succeed then it is highly recommended for you to make sure that the ad copy is relevant to your customers. To ensure this, it is highly recommended for you to pay attention to targeting and segmentation. The needs of your target group should be given due attention when you craft your SMS message. In case it does not fulfill their needs, there is a good chance that they will end up ignoring your message.

On the whole, there are a number of benefits that you can reap through SMS marketing. However, for it to work make sure that you follow the guidelines given above.